Amethyst

Royal. Bold. Vibrant.

Amethyst is a variety of quartz ranging from lilac to deep, intense royal purple hues. The name amethyst derives from the Greek “amethystos“, which means “a remedy against drunkenness”. Early Greek legends associated amethyst with Bacchus, the god of wine. Wearing an amethyst represented a symbol of personal empowerment and inner strength. Amethyst can be found in the collections of royal families throughout Europe and Asia. Once as rare and expensive as ruby or emerald, amethyst is now found in abundance and very affordable. Most important sources of amethyst are mined in Africa and South America. 

Jewelry care:

Amethyst is rated “good” for everyday wear. Avoid direct sunlight and exposure to heat which may cause color to fade. To clean, gently scrub with a soft toothbrush and a solution of mild dish soap and warm water, or clean in an at-home ultrasonic unit.